Your profile’s Professional Headline space should display information that creates an urge to discover more … more about whatever is most important to your buyer.ĭO NOT list your title or job position. Thus, we only have time to glean little bits of information-bits used to decide IF we’ll read onward (or not).īottom line: Just like an effective cold call or elevator pitch you’ve got to have an effective, repeatable way to grab attention. The best place to start is your Professional Headline. The basic concept in plain EnglishĮvery word, video, Powerpoint, PDF white paper and link on your profile can help buyers develop an irresistible urge to solve their problem or reach a goal-through you.īut only if you take a minute to design it to. Need help? Join us in a live Clinic where I “diagnose and treat” under-performing LinkedIn profiles. Directs that curiosity-gives prospects an irresistible reason to ACT (contact you).ĭon’t just know this proven, effective strategy. Sparks buyers’ curiosity about what you can do for them in the Summary section.Creates an urge for what customers want most in your Professional Headline space.The trick is to structure LinkedIn profile for sales-use “trigger” words that convince potential buyers to take action. I’ll give you 4 of my best LinkedIn profile examples. Check-off each step as you implement these three, proven steps to make your profile spark response from buyers. Compare your profile against the below checklist. Tired of getting so few sales leads from your LinkedIn profile? I dare you to fire-up your browser.
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